Having a Social Media impact is important for any local business and restaurant. Not only does it connect you to the community, but it also increases your Internet presence. This is an extremely positive thing for your business because it increases your reach. If you are located in Orlando, like we are, this influence from the internet will help you because this town has such a large influx of new potential customers all times of the year.
So along with having a website, it is important to have a great Social Media presence. Hopefully you can, by staying away from not what to do.
Bad Social Media is really easy to accomplish and it is hard to remove yourself from. Twitter deactivation and deleted comments by celebrities make the news, but these people are not in contact with their customers. You are, so you have to use Social Media with your mind, and not let your emotions and beliefs cloud your presence.
Bad Social Media and How to Avoid it:
An inactive account
This is probably the most common Bad Social Media practice that happens. While it is not as bad as others, it just shows a lack of motivation. Nobody will like your page because you aren’t producing any content. It is easy to integrate food photos, or updates with specials, so just keep that in mind.
An overactive account
This is the absolute opposite problem of the one listed above. This type of account is categorized as spam and annoying to people. This results in people losing contact because they will unlike or unfollow you and have a negative taste in their mouth about your business. Try to stay away from this, because can lose you customers. Either scheduling posts or tweets, and limit your shares and retweets. If you do share or retweet, schedule it for a later time.
A personal business account
If you have a Social Media account for your business, just realize it as such. This is a place to promote your business, not your personal beliefs. Make sure your are not mixing the two. There is a caveat, if you are targeting that market, one with similarly held beliefs, and then it is fine to do that. Just make sure you know your marketing and strategy.
Arguing
It is easy to lose your cool, but don’t do it on your social media account. Act as if the customer is the one in your store, talking to you. Make sure to remedy the situation and give yourself some positive PR. Do not argue with the customer, it will only make you look bad. If you want more information about this read here.
We here at MunchEm and OrderEm try to give local restaurant owners, and business owners, the best information we can. If you find any errors, or want to give us something to discuss, feel free to leave a comment. Make sure to eat local!