Does your restaurant have a Facebook or Twitter? What about an Instagram account? If the answer to these questions is no or your accounts are inactive, your restaurant may be missing out on valuable opportunities to connect with your fans and potential customers alike.
In this age of technology, you probably already know that social media networks can give your restaurant free publicity if done right, but maybe you just don’t know what to post.
We can help with that. Here are our top 5 tips on how to get your restaurant’s social media up and running:
1) Start Thinking Like Your Customers
An important part of using social media as a business tool is thinking about who you’re communicating to and using that to drive your decisions on posts. Do your customers love your specials? Go ahead and post about them. Developing a tone that attracts the customers you want to attract and highlights what you want to be known for.
2) Post Regularly
Customers, especially your regulars, want to keep up with you. Think of your accounts as the news pages for your restaurant. Got a new item, special, or special event? This is content that will add value to your accounts and will encourage to keep checking your pages.
3) Post Pictures
Posts with pictures are more likely to be shared or liked by your customers. So go ahead and share those amazing pictures of your food!
Start by using Instagram to upload photos and to edit so your food looks its best. You can also add hashtags, including those specific to your area, to bring customers who may be just blocks away to your restaurant. Facebook’s intergration with Instagram makes it easy to share your pictures to your page if you were planning to use that picture as part of a longer post. Other great ideas for photos to share are of employees and customers at your restaurant (with their permission, of course).
4) Add Facebook Ordering to your Page
Facebook Ordering makes getting food from your restaurant more convinient for your customers. On average, 128 million people spend about 46 minutes on Facebook. With the highest traffic period being from 1 to 3 PM, there’s a good chance they’re hungry too.
5) Encourage Customer Engagement
It is not enough just to post about your restaurant on social media. Another key to success on social media is encouraging your customers to like, share and comment on your posts. There are many ways you can do this: contests on social media, replying to social mentions, using hashtags and asking your customers about their opinion.
We hope these tips have given you a few ideas to drive your restaurant’s success on social media. If you’re interested in getting started with Facebook ordering, check us out!
Munchem Blog 