Being online or not is as important as having a telephone in your restaurant or not. Having online food ordering can turn your business from “scraping-by” to “paying the rent early.” Online ordering can turn your lunch counter from a “dust-bowl” in to a “thriving oasis” where people come in to pick up their food. Going from having zero online ordering to having your menu posted online greatly increases your chances of someone coming in or, at least discovering your establishment.
Now, there is one thing between having your menu posted online and then having online ordering. If you just have your menu posted online, you should have about a 20% broader reach than compared to the conventional methods. So, in tandem with handing out your restaurant menu to office parks, you should post your menu online. You can do this on your own website, your social media sites, or social-food sites like Yelp. Doing this also increases your ability for new customers to find your restaurant through the idea of search engine optimization.
To bring yourself to that next level, your restaurant should implement online ordering, ordering through an app, or even Facebook ordering. You can reach so many local customers through this mean. Think of it as advertising and a revenue stream all in one. With online ordering, you will serve more customers, thus earning you more money. Plus, when people order food from online, the average ticket order received from an online purchase is about 12-17% more. You can even accompany your online listed items with photos, so the customer knows what they are getting, and will be more likely to order it.
With app ordering, you are constantly with your customer. They carry you around with them in your pocket and are just a couple of button pushes away from delicious food. It is important when having an app, to have it on both the Apple and Android platforms. This will ensure maximum coverage. Also, make sure that your app is linked to your website, so that customers know that they can order from it.
Another newer innovation is Facebook ordering. This is useful because it can be connected to your business Facebook page, in one of the clickable boxes at the top of your page. People can find photos of your food; get hungry, and order, all on the same page. It makes sense to implement this, as well as online and app food ordering.
At OrderEm we deliver high-quality restaurant websites, apps, and online food ordering.
We here at MunchEm and OrderEm specialize in serving local businesses and helping them get discovered by local customers. We help you out by adding your restaurant to our list of restaurants on our website and our application for iOS and Android. We also provide services like custom websites and a custom app for your restaurant. We can also implement Facebook Ordering on your business page as part of the package. If you don’t have an app or online ordering, consider signing up with us today!
Attributes:
https://fb101.com/2014/03/the-importance-of-online-ordering/
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